The information covers a range of indicators on Indian
consumers and their characteristics, with specific
emphasis on the housing sector and housing demand
housing sector and housing demand
The product helps you identify:
" Existing and Potential Markets for Housing
sector
" Purchasing Power of Prospective home buyers
" Locate Cities with Greater Housing Penetration
" Distinguish Households Across Type of Dwelling
Units
" Forecast of Housing Demand
The product inculdes information on Vehicle ownership,
Demography (household size categories, income
categories, age categories), Savings by income
categories, Employment and employment growth rate,
rainfall and temperature, CPI for housing, Housing
ownership and housing loan accounts, and also:
" Market Attractiveness Index
" Housing demand by size of dwelling units (in
square feet)

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