You'd think that experienced marketers get things
right all the time. That's how things seem when
looking from the outside in. This however is far from
the truth. Let me share a little story with you that
will save you from cocking up your first big success
(because that's exactly what I managed to do, even
with seven years of previous online marketing
experience).

Let me get straight to the point. I lost over $20,000
in a single month because of one silly mistake that
could have easily been avoided. I'd launched a sale
with a view to selling a large number of products in a
very short space of time. I'm talking $100,000 in a
couple of weeks here. Now to do this, it's obvious
that specialist software is needed. That's the first
thing I bought to manage my sale.

Now I should be sitting here telling you that I took
the 100k in two weeks without a hitch with this
software running my sites, but you know what?

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