Twitter is one of the only ways to personally interact
with potential customers. This type of interaction
builds loyalty, brands your business, and does more on
a person by person basis than nearly any other
marketing method imaginable. It's unlikely you'll
reach as many customers as you can with other types of
marketing, but it's possible to have a better
interaction with them and potentially create long
lasting relationships.

In many ways, Twitter is also a market research tool.
As you interact with customers, search Twitter and
more, you will learn what people are saying about you,
your products, and your industry, and ultimately find
ideas that may help your business in the future.

When you've built up enough followers, Twitter can act
as a free press release tool. Any time you need to
announce something to the public, simply make a tweet
or two and suddenly everyone knows about your news.
You don't need to spend money on a press release, and

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