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Customarily, coupons are issued by manufacturers of
consumer packaged goods or by retailers, to be used in
retail stores as a part of sales promotions. They are
often widely distributed through mail, coupon
envelopes, magazines, newspapers, the Internet (social
media, email newsletter), directly from the retailer,
and mobile devices such as cell phones. Since only
price conscious consumers are likely to spend the time
to claim the savings, coupons function as a form of
price discrimination, enabling retailers to offer a
lower price only to those consumers who would
otherwise go elsewhere. In addition, coupons can also
be targeted selectively to regional markets in which

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