Internet Time. No Time Zones - No Geographical
Borders - Just your desktop... Internet time is a
standard created by Swatch. How long is a
Swatch .beat? In short, we have divided up the virtual
and real day into 1000 .beats. One Swatch beat is the
equivalent of 1 minute 26.4 seconds. That means that
12 noon in the old time system is the equivalent of
@500 Swatch .beats. Okay, so how can a surfer in New
York, or a passenger on a transatlantic flight know
when it is @500 Swatch .beats in Central Europe for
example? How can the New York surfer make a date for a
chat with his cyber friend in Rome? Easy, Internet
Time is the same all over the world. How is this
possible? We are not just creating a new way of
measuring time, we are also creating a new meridian in
Biel, Switzerland, home of Swatch. Biel MeanTime (BMT)
is the universal reference for Internet Time. A day in
Internet Time begins at midnight BMT (@000
Swatch .beats) (Central European Wintertime). The
meridian is marked for all to see on the facade of the
Swatch International Headquarters on Jakob-Staempfli
Street, Biel, Switzerland. So, it is the same time all
over the world, be it night or day, the era of time
zones has disappeared. The BMT meridian was
inaugurated on 23 October 1998 in the presence of
Nicholas Negroponte, founder and director of the
Massachusetts Institute of Technology`s Media
Laboratory. iTime is a simple Windows application
which will make the Windows tray clock alternate
between your local time and Internet Time.

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