Marketing Plan Manager is a structured repository of
information, with marketing and budget plans
Windows Explorer style, in the main tree there are all
the sections to be filled. The sections cover all the
marketing or budget needs, users can create new
sections under the main ones.
The projects are sharable on the intranet, in the
projects, users can store information, numbers and
documents. Numbers are usually expenses and revenues,
and they are calculated to have all the reports both
and to calculate the break even of the project.
Marketing Plan Manager can be very useful when you
have to start a new company, a new brand or a new
division in your company, or again to budget your
business, to store information about your market (how
many time did you loose the information of the
previous year?).
A marketing project is the starting point to
understand if and when you have to act on the market,
if and when you have to invest, what you have to
invest. Marketing Plan Manager as a useful tickler,
where you can have in every moment a list of the
actions, with the correspondent dates, or you can
print/export a complete report of the section chosen,
or again a complete report of the plan (without the
fields you didn't filled up.
A marketing plan or a budget plan should can be read
and shared easly for all the company functions,
Marketing Plan Manager helps in doing it.
Analysis sections is very complete, it helps also in
structuring a hierarchical budget considering
geographic zones. Easy you input all the cost
(variable and fix) zone by zone (you create and
structure the zones!) and all the returns; You will
have a IN-OUT budget in few time...
A marketing and a budget plan reduce costs and let you
use all the opportunities of the market, without
forget them...

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