Mailing List Express is a powerful software tool in
any marketing and communications arsenal. You simply
write one message and send it to your whole mailing
list. The program's real power, however, is in its
ability to personalize your communications. You can
address everyone on your list by their first name, if
you so choose. Or you can include other details, such
as the town or city where they live (so long as you
actually have that information in your customer
database).
This makes for great customer and client relations -
and has been shown to boost sales. Best of all,
personalization is done at the click of a button - no
tedious copying and pasting.
It lets you fire out personalized e-mail shots to
existing and prospective customers and is ideal for
sending out newsletters and ezines. It's also a very
powerful PR (public relations) tool - press releases
can be whizzed off to the media in minutes.
The program supports multi-part html messages with
embedded images, combined text and html messages, and

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