The seduction community is a loose-knit subculture of
men who strive for better sexual and romantic success
with women through self-improvement and a greater
understanding of social psychology. It exists largely
through Internet forums and groups, as well as over a
hundred local clubs. Supporters refer to the
subculture simply as the community and often call
themselves pickup artists.

Supporters typically believe that the conventional
dating advice for men is fatally flawed. For example,
they reject the notion that men should attempt to woo
women by spending money on them (e.g. buying drinks,
presents, jewelry), calling it supplication. They also
discourage flattery. They believe that physical looks
are less important to women in selection of a partner
than they are to men, as evidenced by top gurus who
rated poorly with their looks on a Hot or Not style of
website.

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