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											 ShoutDesigner Button Creator 
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											Version 
											1.0 
											Sending traffic to your website is only one part of 
the marketing process. 
 
Once visitors land on your site your job, as a 
webmaster or on-line marketer, is to persuade them to 
take a 'desired action' (buy your product, for 
example).
 
One of the key design elements on any web page, 
affecting whether or not your visitors 'convert', is 
the 'call-to-action' button - the button that 
says 'Buy Now' or 'Sign up now' - you'll have 
doubtless seen (and clicked on) these, on virtually 
every website you've visited...
 
Split-testing techniques have historically proven that 
simple improvements to your call-to-action buttons can 
dramatically increase conversion rates (try Googling 
this for yourself - you'll find hundreds of accounts 
testifying to this fact).
 
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